Hi I’m Leighton! 👋
Creative director, California based, currently swimming/drowning in the wild wild west that is AI right now. Went from Nike, Volkswagen to a defense giant and a string of startups. If you're after someone who takes the craft seriously and himself a little less so, let's chat!
Scribe
Currently building the juggernaut that is our creative output using numerous generative models to compress concepting and production with text to image to video etc, but humans still make the call. Exciting things launching soon!
Flex
Led creative for an AI-native fintech, owning brand, film, and experiential end to end. Directed a national NASCAR campaign, a Times Square takeover, and our annual flagship event at Art Basel with Hugel and Blondish as our headliners. Built the creative stack the team still runs on (Figma, Claude, Runway, Midjourney, Sora, Higgsfield etc)
Culture Amp
Stepped in after a big brand refresh, I shaped how we look and spoke through our largest campaigns; our brand is the most recognizable in the space. When I left, we held the #1 share of voice against our competitors within APAC, and #2 in the world.
Zuora
Joined after the IPO, grew the creative team, and led the company through a full rebrand in 2022 with a rebuilt brand and design system. The brand you still see now is what I helped make, and from it flowed sub-brands and campaigns that gives Zuora the platform it has today.
Block Party
Founding designer, owning both the product and brand experience. Sixteen weeks from idea to beta, 10,000 users in the first month.
Tanium
One of the most respected cybersecurity firms in America, Tanium's endpoint security is depended on by more than half of the Fortune 100. I led our company’s rebrand in my first year, then shifted to our product design efforts.
Lockheed Martin
Largest defense contractor in the world. I led visual direction for our digital marketing, regional partners, and the event campaigns that introduced our new and upcoming technology.
Volkswagen
Early days of the EV race. My team shaped the visual identity and creative strategy for concept vehicles, working alongside agencies and contractors to produce award winning campaigns.
Nike
My first design role! I was part of the materials design team that worked on the Nike SB line. I developed storyboards for customer personas and conceptual designs for various releases and seasons.
Ask me about the budget for this one